Privacy Policy

IMPORTANT: This Privacy Policy describes how consumer data will be used and shared in connection with our business text messaging services and 10DLC messaging campaigns. Consumers can contact us regarding privacy concerns using the contact information above. This policy is compliant with business messaging registration and compliance requirements.

1. Introduction

TextProPlus ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and disclose personal information when you interact with our business text messaging services, 10DLC (10-Digit Long Code) messaging campaigns, and website.

This Privacy Policy applies to all personal information collected during the registration, setup, and operation of our text messaging services, as well as any other interactions you may have with TextProPlus.

2. Information We Collect

2.1 Information You Provide to Us

We may collect the following types of personal information when you register for our services or interact with our platform:

• Business contact information (such as name, email address, phone number, and business address)
• Company information (such as business name, type, EIN, and registration details)
• Account credentials and login information
• Billing and payment information
• Campaign details (such as use case, message content, and opt-in processes)
• Communications with us and customer support interactions

2.2 Information We Collect Automatically

When you interact with our website or services, we may automatically collect certain information about your device and usage, including:

• Device information (such as IP address, browser type, and operating system)
• Usage data (such as pages visited, features used, and time spent on our services)
• Cookies and similar tracking technologies
• Message delivery metrics and campaign performance data
• API usage statistics and system logs

3. How We Use Your Information

We use your personal information for the following purposes:

• Business Messaging Service Delivery: To provide our text messaging platform, deliver messages, and ensure optimal service performance.
• Campaign Registration and Compliance: To register your messaging campaigns with wireless carriers and industry organizations, verify your business identity, and ensure compliance with industry regulations and best practices.
• Account Management: To maintain your account, process transactions, send service notifications, and provide customer support.
• Service Enhancement: To analyze usage patterns, monitor campaign performance, improve our platform features, and develop new services.
• Communication: To respond to your inquiries, provide information about service updates, and send marketing communications where permitted.
• Legal and Security Purposes: To protect our rights, property, or safety, and that of our users or others; to detect and prevent fraud, security incidents, or other harmful activities; and to comply with legal obligations.

4. How We Share Your Information

We may share your personal information with the following categories of recipients:

• Wireless Carriers and Network Providers: To register your messaging campaigns, ensure message delivery, and maintain compliance with carrier requirements.
• Service Providers and Partners: With vendors who help us provide and improve our services, such as payment processors, analytics providers, cloud hosting services, and customer support tools.
• Regulatory and Industry Organizations: To comply with messaging industry requirements, carrier registration processes, and regulatory compliance.
• Legal and Regulatory Authorities: When required by law, regulation, legal process, or governmental request.
• Professional Advisors: With professional advisors such as lawyers, auditors, and insurers, where necessary for business operations.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or a portion of our assets.

We do not sell your personal information to third parties for marketing purposes.

5. Data Security

We implement comprehensive technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

• Encryption of data in transit and at rest
• Access controls and authentication systems
• Regular security audits and monitoring
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The duration of our ongoing business relationship with you
• Legal and regulatory obligations
• Applicable statutes of limitations
• Ongoing or potential legal disputes
• Industry guidelines and carrier requirements
• Technical requirements for service delivery

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, which may include:

• Accessing your personal information
• Correcting inaccurate information
• Requesting deletion of your information
• Objecting to or restricting certain processing
• Data portability
• Withdrawing consent
• Opting out of marketing communications

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request in accordance with applicable law within the required timeframe.

8. International Data Transfers

We may transfer your personal information to countries other than the one in which you reside. When we do so, we implement appropriate safeguards to ensure your information receives an adequate level of protection in the countries to which it is transferred, including:

• Standard contractual clauses
• Adequacy decisions
• Binding corporate rules
• Other approved transfer mechanisms

9. Children's Privacy

Our services are designed for business use and are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without valid parental consent, we will take steps to delete that information promptly.

10. Third-Party Links and Services

Our services may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party services you access through our platform.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by:

• Posting the updated Privacy Policy on our website
• Updating the "Last Updated" date
• Sending email notifications for significant changes
• Displaying prominent notices in our platform

We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

12. Business Text Messaging Specific Provisions

In addition to the general privacy provisions outlined above, the following specifically applies to our business text messaging services:

12.1 Message Campaign Registration

When registering business messaging campaigns through our platform, we are required to collect and share certain information with wireless carriers and industry organizations, including:

• Business identity verification information
• Campaign use case and vertical classification
• Sample message content and templates
• Opt-in processes and consent mechanisms
• Brand registration details

This information is necessary for campaign approval, brand registration, and ongoing compliance with carrier and industry regulations.

12.2 Consumer Data Processing

We collect and process consumer data for the following purposes related to our business messaging services:

• Message Delivery: To send business communications, promotional messages, and transactional notifications as authorized by recipients
• Delivery Optimization: To ensure optimal message delivery rates and troubleshoot delivery issues
• Engagement Analytics: To provide clients with campaign performance metrics and engagement statistics
• Compliance Monitoring: To maintain records of consent, honor opt-out requests, and ensure regulatory compliance

Consumer data processed through our platform may be shared with:

• Mobile carriers and messaging aggregators (for message delivery)
• Analytics and reporting providers (for performance measurement)
• Compliance monitoring services (for regulatory adherence)
• Regulatory authorities (when legally required)

We implement strict data protection measures and do not sell or rent consumer contact information to third parties for their independent marketing purposes.

12.3 Message Recipient Information

When processing business messages through our platform, we handle information about message recipients, including:

• Phone numbers and contact identifiers
• Opt-in status and consent history (including date, time, and method of consent)
• Message delivery status and timestamps
• Response data and engagement metrics
• Opt-out requests and preferences

We process this information in accordance with applicable laws and regulations, including those governing commercial messaging and telecommunications.

12.4 Consumer Opt-Out and Consent Management

We provide comprehensive opt-out mechanisms for message recipients:

• Replying "STOP" to any business message
• Using keyword-based opt-out commands
• Contacting us directly using the contact information in this policy
• Through client-specific opt-out mechanisms

Upon receiving an opt-out request, we will:

• Process the request immediately
• Remove the consumer from active messaging lists
• Send confirmation of the opt-out
• Maintain opt-out records for compliance purposes

12.5 Regulatory Compliance

We are committed to maintaining compliance with all applicable laws, regulations, and industry standards governing business messaging, including:

• The Telephone Consumer Protection Act (TCPA)
• CAN-SPAM Act requirements
• Wireless carrier terms and conditions
• Cellular Telecommunications Industry Association (CTIA) guidelines
• Federal Communications Commission (FCC) regulations
• State and local messaging laws

We require our clients to:

• Obtain proper consent before sending messages to recipients
• Honor opt-out requests promptly
• Comply with content and frequency guidelines
• Maintain accurate consent records
• Follow industry best practices for business messaging